Brand Management
CCAS (Council of Colleges of Arts & Sciences)
I was responsible for all marketing, internal, and external communications for this non-profit.
Over ten years I helped increase awareness of CCAS within the academic community, nurtured loyalty
in members (membership renewal increased year over year), and established the value of the
CCAS brand through consistent messaging, accessible resources, and pragmatic design.
WEB DESIGN COPY WRITING & EDITING EMAIL CAMPAIGNS PRESENTATIONS SOCIAL MEDIA MARKETING STRATEGY PROJECT MANAGEMENT
Website redesign and reorganized architecture increased traffic by over 20%. A functional website that allows members to quickly access information (and stay current with who is serving on the board of directors). Not so sexy but very effective.
47%
Design, copy editing, and campaign strategy.
Average Click Through Rate
Average Open Rate
22%
Online community for members
Annual award logo used for media and plaques
NEW MEMBER WELCOME KIT
Print and digital
Workbooks for seminar participants, also organized and laid out interior pages
Signage and swag